Most Marketing and Advertising Agencies Get the Cart Before the Horse

They focus only on the public’s Outside Perception

and then immediately zero in on Tactical Execution

Ignite Business Services takes a different approach:

We focus first on your Inside Reality, discovering what it is that makes you unique.  Then we shift to creating a compelling Outside Perception that uniquely positions you as the de facto choice when your best prospects are ready to do business. 

We work out your Strategic Messaging before even thinking about Tactical Execution.  Have you ever heard an executive say, “we’ve tried radio/direct mail/newspaper/fill-in-the-blank advertising, and it just didn’t work for us”?  We believe that before you blame the media, you should always take a look at the message.  It’s always possible that the media was wrong…but it’s important not to hastily draw the wrong conclusion.

"There is nothing so useless as doing efficiently that which should not be done at all."  ---Peter Drucker

Ignite Business Services accepts engagements with small-to-mid-sized companies to create and implement entire marketing and advertising solutions.  In some cases, we partner with our client’s marketing departments; in others, we become the client’s outsourced marketing department.  In either case, we specialize in uncovering and then articulating your unique value proposition so your best prospects choose you when they’re ready to do business in your industry. 

Fees vary from client to client depending on the scope and complexity of the project.  Engagements can run from 6 - 24 months.