While a comprehensive, strategic marketing plan is beneficial for every company, you may find yourself with a specific project - such as opening a new location, launching a website, or introducing a new product or service - and that prompts you to seek outside marketing assistance. At Ignite Business Services, we welcome these projects with open arms! Because sometimes the best place to start is with the pressing issue of the day.
What you can expect:
- Focus. Most projects have a timeline, so we get right to the point. What are we trying to accomplish? How will we measure success? What’s our drop-dead date? We get it all out on the table so we can see it clearly and make it happen.
- Evaluate. What is the competitive environment? Do we understand what needs our prospective customer feels? What is holding us back? Name the limiting factors.
- Prioritize. What needs to be done first? What can wait? When two of our goals come into conflict, which one takes precedence? Prioritize our objectives.
- Strategize. What is the shortest route to our primary goal? How can we bypass or eliminate limiting factors? Are we willing to do things differently than we have in the past? Are there others who can help us? This is the moment when the future is won or lost.
- Implement. Are we willing to pull the trigger? Let’s stop talking and DO something. Nothing changes until action is taken.
Project-based consulting fees can be project-based or time-based, depending on client budget, time constraints, and project scope.
“Good thoughts are no better than good dreams unless they be executed.” –Ralph Waldo Emerson